When a company sets up a website they do so with hope that it will have enough traffic but having such traffic need the site to be among the best ranked in the commonly used search engines. The companies may opt to employ an expert to optimize their sites, or they may seek the services of an SEO agency to ensure their sites are ranked up in the rankings of similar sites. The SEO agencies also need to use tools to help improve their services to the companies where they need to have software that can track the position of the site or websites in the standard search engines and hence work on improving the rank of a site.
There are several ways that one can use to determine the rank of a website with the simple way being the manual search of the website on the search engine and scrolling to find the position of the site. The manual search may be tedious especially of a website is ranked very low. By the use of Google Rank API one can easily track the rank of a website where they need to insert data by use of their applications and extract the customer’s data which they send to companies to use in improving their sites.
SEO data is vital to all online marketers especially the SEO agencies as they to assess their marketing campaigns effectiveness. Even companies that market through website also need to use SEO data to evaluate their product and website performance against those of competitors. Generally any party who owns a website will need to view the rank of their sites in different search Engines with the most commonly used being Google.
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An API is a third party code or software where a website or an application can pass parameters and also extract data. In finding out the rank of a website one needs to use the keywords on the website where they feed the keyword into API and the API provides the rank of the site. APIs are useful to search agencies as they try to find the rank of websites and work to improve the rank.
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One very useful API is the Rank tracking API which provides the up-to-date information about the rank of a website in a particular location mainly among other sites. When one wants to know the top results for a search on any search engine for a particular site they can use the SERP APIs. One can also use the keyword data API to find the statistics of a specific keyword a process that would take a lot of time if done manually. One can use competitor API to review the data about a competitor’s website such as the traffic and time spent by clients on the site. SEO APIs are useful to SEO companies in improving their productivity.