When Zhang Xiurong first found the CNR Happiness Home Shopping channel on her TV, she called in to buy a cellphone. China’s online shopping craze has built some of the world’s biggest edifices of digital commerce. Both these shopping networks have also ventured into regional language programming to reach out to a wider audience. The network that started as an e-commerce platform continues to buy teleshopping slots on other channels.
In FYE March 2014, net revenue growth for HomeShop18 was similar to players such as Amazon India and ebay India. TV networks realized that and started to offer almost all their TV Shows online to watch it live or as video on demand. Our flagship TV channel is Ideal World (Sky, Freeview, Freesat and Virgin), supported by three other channels – Create and Craft (Sky Freeview and Freesat), Ideal Extra (Sky and Freesat) and Ideal & More (Sky).
There are some retailers that are inclined to be anti” shopping channel jewellery purely on the basis that the customer has chosen to spend the money with a TV company rather than their own business. The inquiry has been triggered by the Advertising Standards Authority, which said the company behind the two channels – Sit-Up Ltd – has failed to put a stop to the misleading claims.
Broadband TV News offers a range of commercial possibilities from banner advertising to white paper hosting. This is the only home shopping site in India that equally caters to the wide customer base through television, online and digital medium. The charm of shopping channels relates to sales presentations, product demonstrations, a clear illustration of product features, and promotional pricing, all of which persuade viewers to make a purchase more quickly.
Home shopping TV channels have not only survived the e-commerce onslaught, they are thriving. A TV Shopping Channel customer is never too far for our large delivery network. Some channels go one step further and claim an item to be hand-made which simply is not the case.