Learn More about the UX and the CX in Commerce
The various activities that starts or begins with production and ends with consumption is called as commerce, and its system includes social, political, economic, legal, cultural, and technological systems that can be operated internationally or in the local area. Commerce is also defined as the subset of the complex system of business companies that are trying to maximize or increase their profit or income by offering their services and products in the business market, and such term comes from the Latin word commercium, which means merchandise. User experience and customer experience are two different terms that are being used in the commerce industry.
User experience is defined as the emotions and the attitudes of the people when they use a system, service or product of any business companies and it is being shortened as UX. The UX basically includes the various aspects, like the experiential, affective, practical meaningful and valuable aspects of the computer and human interaction and product ownership. User experience is also dealing with the way people interacts with the products and services, as well as, the experience they felt or received from the interaction, and it is being measured with the use of different metrics, such as clicks to completion, abandonment rate, time to complete task, success rate and error rate. UX strategy is typically described as the long-term plan to align the touchpoint of each and every customer or consumer with the vision of the company for UX. Some of the most essential parts or components of a user experience strategy includes a prioritized roadmap of what needs or expected to happen, a model of the commercial outcomes, a clear quantitative and qualitative understanding of the current UX, a detailed vision of the UX, a plan for developing the culture and the capabilities of the company, and a set of regular measurements to monitor success and progress.
Customer experience is defined as the product of an interaction between a company and a customer over the duration of their business relationship. The three parts of the said interaction includes the environments that the customers tends to experience during their relationship, the customer journey, and the brand touchpoints that the customers interacts with. Customer experience can basically be measured with the use of the overall or general experience of the customer, the tendency of the customer to use the brand continuously, and the tendency of the customer to recommend the brand to other people, and such term is being abbreviated as CX. The customer experience strategy is being used by each and every business company for this can help them retain and maintain more customers and can stop them from defecting to their competitors in the business industry.The Key Elements of Great Services