Direct response television ( infomercials ) is another sector of the home shopping business and does not operate solely on shopping channels. Developed by The Shopping Channel’s in-house marketing team and Rogers corporate, the campaign heavily leverages Rogers Media’s suite of assets, said Christopher Mercer, marketing VP at The Shopping Channel. Next month, the channel will roll out designer Vince Camuto shoes, ranging in price from $100 to $150.
This channel can be ordered for $10.99. Hustler TV satisfies adult subscribers by providing hottest action, new adult movies and the hottest talent round for $10.99. All Access Pass is an three hour block adult pay per view package where subscribers can enjoy 6 channels for one low price.
Duty-free shopping allows customers holding boarding passes to buy tax-free goods that have never entered the local stream of commerce, thus providing a discount of 10 per cent to 30 per cent off full retail price. While this may not get you the scoop on every Disney Channel acting audition, it can be a foot in the door if you do not have an agent.
The channel is also incorporating social media into its on-air presence by intermittently displaying live comments from customers on screen. A shopping app on the Amazon Fire TV could help bolster the sales of Amazon’s streaming box and help bring the Fire TV into the Amazon ecosystem.
I got a chance to talk to Paolo Pineda, head of ABS-CBN Business Development, and he said that Shopping will bring more items to the Philippines, all items are directly imported from Korea, all thanks to CJ Shopping in bringing the items here, for local distribution, ABS CBN’s Shopping will be doing all the logistics and delivery to tele-shoppers.