The speed of change is frightening and while firms take desperate measures to survive they can easily lose sight of their core business. Last July, the same site reported that Amazon planned to roll out shopping on the Fire TV devices, and as we’re now seeing, that report is proving accurate. Where the ASA has no power to act against the TV firm, Ofcom has the ability to pull it off air. It often helped them indulge in shopping from the comfort of their living rooms with a press of the remote button.
The comments here apply to possibly just the Asian market as TV shop channels in the West, such as QVC & HSN, now have over 50% of their custom via the web and, even more significant have much greater loyalty, value and are more profitable than Asian TV shop channels.
Sales Per Minute (SPM) is a key figure used to decide how successful a product is when receiving airtime on TV. Best Deal TV was followed by the launch of Best Deal TV Tamil, specifically for the Tamil market. Home furnishing, another big category in TV commerce, contributes just 4 per cent of the e-tailing revenue.
Fierce competition among traditional stores has also helped TV-shopping channels. These include shopping channels in Marathi, Bengali, Kannada, Tamil, Telugu and Malayalam for Naaptol, and Telugu and Tamil (other than Hindi, of course) for Shop CJ. However, we know that beyond hoarders, QVC and HSN have legions of loyal shoppers who can turn a little-known retail item into a viral shopping phenomenon.
You can also easily look for products shown on HomeShop18 TV channel anytime on the website and mobile App with our Live TV capability. For home-shopping channels and other direct-marketing firms, perhaps the best news is that their ¥2.6 trillion industry is still tiny.