The comfort of leggings, the compression of shape wear and the style of designer pants so you can look up to 2 sizes slimmer, Magically! Sales Per Minute (SPM) is a key figure used to decide how successful a product is when receiving airtime on TV. Best Deal TV was followed by the launch of Best Deal TV Tamil, specifically for the Tamil market. Home furnishing, another big category in TV commerce, contributes just 4 per cent of the e-tailing revenue.
These channels typically earn less than five percent of their total retail revenue through their web stores, with a larger share coming from orders placed with call centers. Other than having records of past purchases and returns, most TV shopping channels know very little about their customers.
Ideal Shopping Direct is a vibrant company, selling a range of general merchandise; everything from products for the home and garden, to kitchen and technology goods, through to health and beauty and craft buys. HSN also knows that its customer loves channels like The Food Network and shows like Top Chef, so it’s incorporated food programming into its lineup.
Actor Akshay Kumar and entrepreneur Raj Kundra also launched Best Deal TV, a home shopping channel, last year. That’s now been reduced to 2kg in total – partly based on the really good customer feedback that the TV shopping channel networks are able to provide,” he said.
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