Perhaps no industry has been more transformed by the digital revolution than retail. Online retailers are truly making an effort to make everyone feel that online shopping is something at they should be doing, and by making it accessible to the Spanish community, which happens to be one of the most widely spoken languages around the world, they are all but guaranteeing that their online business will be a complete success.
The once online-only retailer, which enables customers to design their own shoes, secured $US5.5 million ($A6.5 million at the time) in venture capital in December to open more physical stores, including in the US as part of a deal with retail giant Nordstrom.
Of the many languages out there in today’s world, Spanish is one of the languages that a lot of people around the world know and understand, and there are actually a lot of people who use Spanish as their first or native language, which is why making this language accessible will truly benefit all of the online retailers out there.
Some ask for a shopper’s address and phone number at checkout, though consumers may refuse to provide it. Many larger stores use the address information encoded on consumers’ credit cards (often without their knowledge) to add them to a catalog mailing list.
If e-books become dominant (and this would happen faster if retailers were able to set their own, lower prices on bestsellers), then big publishers would either have to rebuild their business model around e-books, or suffer extraordinary financial losses.