TV Home Shopping Carves A Niche

We are initiating coverage of the TV shopping sector, where we see positive attributes compared to brick-and-mortar retail, including better margins, relative durability in economic downturns, and potential for a lift from rising consumer usage of online video and social media. If you thought that e-commerce may have cannibalized the television home shopping business, think again. However, you can use the Fire TV to add a product to an Amazon Wish list for purchase later on a phone or computer. Sky Multiscreen: Provides same Sky TV channels as main Sky TV subscription on another shopping channels

UPDATE Try ch 159 and 176 for the shopping channels…my mom with her basic channel package can receive these now instead of 24 and 25. She thinks the picture quality is better; so she is happier, except for missing EWTN , which is advertised for all channel packages but only comes up on ch 460 (testing on my TV, not hers to verify).

Naaptol, which started as an e-commerce platform, has recently launched Blue, a 24-hour dedicated TV channel. Many people, like me, will be deciding which model to buy based on features (straightforward tv / games / headphones / motion sensor etc.). It wouldn’t even occur to most people that some basic tv channels would be excluded.

On an annual basis, TV home shopping players advertise between 3,000-4,000 products with a high majority being private labels and small to mid-scale brands. It will take years for Asia TV shopping, mail order and eCommerce to catch up and by that time convergence will have taken over and changed everything yet shopping channels

HSN’s customer already knows these sellers, or at least she feels like she does, having watched them on TV before ever seeing them on the channel — which, as far as tele-retailing (the industry term for selling on TV) is concerned, is the same shopping channels