When TWC announced they were merging and would now be known as Spectrum, we were assured it wouldn’t change a thing for the consumer. Teleshopping found more advocacy when Snapdeal, one of the biggest ecommerce players, forayed into the TV commerce space in a JV with DEN and launched DEN Snapdeal TV Shop early this year. That statement shouldn’t surprise you, since if you wanted to buy a similar item again it would need to be sourced from a Jewellery Shopping Channel and it would cost approximately what you paid the first time around.
Sky subscribers without Sky TV can access BBC iPlayer, ITV Player and All 4 catch up content. USA also has in its online stable , Hotel Reservations Network and the dating service , all three of which are profitable. Add even more to your Sky TV Bundle with a choice of our extra channels, featuring dazzling family entertainment with the Sky Asia Pack.
While that continues to be the case for genres like Hindi GECs, Hindi movies and music, full-fledged channels also started creating a niche category for themselves. Similarly, another MSO Den Networks has entered into a 50:50 JV with Snapdeal to launch Den-Snapdeal TV Shop, the pilot for which launched in September 2014.
To counter last mile delivery challenges, players such as Naaptol and TVC use the services of India Post, which has over 155,000 post offices of which more than 139,000 are in rural areas. I suppose my gripe (if you will permit me just one) is this: we have all grown up in an era when our choice of device (TV apparatus) was determined by the spec – i.e. size, lines / pixels, connectivity etc.
You can also easily look for products shown on HomeShop18 TV channel anytime on the website and mobile App with our Live TV capability. For home-shopping channels and other direct-marketing firms, perhaps the best news is that their ¥2.6 trillion industry is still tiny.